Landing Page Smoke Test: Validate a Startup Idea in a Week
A step-by-step landing page smoke test: one promise, one button, a bar you set before launch, the margin-of-error maths for small samples, and a checklist to run this week.
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smoke test
Dropbox's Demo Video Teardown: Testing Demand Before the Product Was Ready
A startup teardown of how Dropbox used a rough screencast to find early users: the sceptical Hacker News thread, the Digg video that took the waiting list to 75,000 in a day, what that did and did not prove, and how to run the test yourself.
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