Tag

validate startup idea

Illustration of a landing page smoke test in four steps: 1. Ad to one segment, same promise as the page; 2. One promise, one button; 3. Honest next page, not built yet, one question; 4. Count and decide, against a bar set first

PlaybooksNovember 3, 2026

Landing Page Smoke Test: Validate a Startup Idea in a Week

A step-by-step landing page smoke test: one promise, one button, a bar you set before launch, the margin-of-error maths for small samples, and a checklist to run this week.

Run the playbook

Illustration of a concierge MVP in two panels: What the customer sees, a finished result with three ticked items; and What is behind it: you, a person at a desk working by hand with a spreadsheet, a checklist and email

PlaybooksOctober 28, 2026

Concierge MVP: Test Demand by Delivering the Product by Hand

A step-by-step concierge MVP playbook: deliver the outcome by hand to five to ten paying customers for two to three weeks, log every step, ask them to renew, and automate only what you repeat. With a decision table and a template.

Run the playbook