Tag
Airbnb was stuck at about $200 a week until its founders stayed in their own listings and saw the photos were the problem. This startup teardown shows the diagnosis, what they knew then, and a listing gap audit you can run this week.
Read the teardown
YouTube began as a video dating site that could not get one upload, even when the founders offered cash. This startup teardown shows what the pivot changed, what the founders knew then, and a supply ask test you can run this week.
Read the teardown
Burbn was a cluttered check-in app; its users kept coming back for one thing, photos. This startup teardown shows what the team knew, what they cut, and a feature pull audit you can run this week.
Read the teardown
A startup teardown of how Dropbox used a rough screencast to find early users: the sceptical Hacker News thread, the Digg video that took the waiting list to 75,000 in a day, what that did and did not prove, and how to run the test yourself.
Read the teardown
A startup teardown of Slack's pivot from the failed game Glitch: how Tiny Speck tested its internal chat tool on ever-bigger friendly teams, what the preview sign-ups did and did not prove, and a rollout plan you can copy.
Read the teardown